Reuters: Oddly Enough: Lidl Christmas dinner offer goes viral on Twitter

Reuters: Oddly Enough Reuters.com is your source for breaking news, business, financial and investing news, including personal finance and stocks. Reuters is the leading global provider of news, financial information and technology solutions to the world's media, financial institutions, businesses and individuals. // via fulltextrssfeed.com

Lidl Christmas dinner offer goes viral on Twitter Dec 13th 2012, 12:43 Tweet Share this Email Print Related News Obama election tweet most repeated but Olympics tops on Twitter Tue, Dec 11 2012 Top 10 Christmas destinations Fri, Dec 7 2012 Analysis & Opinion Pope gets over half million Twitter followers a day after joining as @Pontifex Read all about it: Pope Benedict is not the Grinch that stole Christmas! A woman begs next to the Lidl supermarket entrance in Barcelona July 14, 2012. Credit: Reuters/Albert Gea BRUSSELS | Thu Dec 13, 2012 7:43am EST BRUSSELS (Reuters) - Discount retailer Lidl faces a 200,000-euro ($260,000) Christmas dinner bill after an offer of chicken vol-au-vents and ice cream cake for the poor went viral. The supermarket launched a Twitter campaign in Belgium on Monday, saying it would hand out five four-course Christmas dinners to food banks for each tweet on a hash tag. Lidl had expected to hand out about 1,000 of the 20-euro dinner packs, consisting of tomato soup, vol-au-vents with chips, an ice-cream cake and chocolates, a spokesman for the German-based company's Belgium unit said on Wednesday. But local newspapers wrote about the offer and people retweeted using the hash tag - #luxevooriedereen, Dutch for "luxury for everyone". By the end of the 24-hour campaign, 1,500 people had tweeted, meaning Lidl has to deliver 7,500 dinners. That sparked reports the supermarket had been caught out by its campaign. To quash such talk, Lidl rounded up the number of dinners to 10,000, and branded the campaign a success. Lidl said it had not yet decided whether to repeat the exercise next year. "We've learnt quite a few lessons over the past 48 hours, to say the least," the spokesman said. ($1 = 0.7693 euros) (Reporting By Ben Deighton. Editing By Sebastian Moffett.) Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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