Reuters: Oddly Enough: Starbucks to phase out coloring from crushed beetles

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Starbucks to phase out coloring from crushed beetles Apr 20th 2012, 00:39 Tweet Share this Email Print Related News Lingering customers just one hurdle for Starbucks China growth Wed, Apr 18 2012 Starbucks' job creation fund finds first partners Tue, Apr 3 2012 Starbucks factory investments to create 150 jobs Wed, Mar 21 2012 Packets of Starbucks coffee are seen in a supermarket in Santa Monica, California, January 27, 2011. Credit: Reuters/Lucy Nicholson Thu Apr 19, 2012 8:39pm EDT (Reuters) - Starbucks Corp said on its blog on Thursday that it will stop using a natural, government-approved coloring made from crushed beetles in its strawberry flavoring by late June, bowing to pressure from some vegetarian customers. Starbucks has been using the extract in its strawberry frappuccinos and smoothies, as well as some deserts like raspberry swirl cake. "After a thorough, yet fastidious, evaluation, I am pleased to report that we are reformulating the affected products to assure the highest quality possible," Cliff Burrows, president of Starbucks U.S., wrote in a blog post. Instead, the coffeehouse chain said it plans to use lycopene, a natural, tomato-based extract. Burrows said Starbucks "fell short" of customer expectations. One blogger in March began an online petition to pressure Starbucks to stop the practice. Ground up cochineal beetles is a commonly used Food and Drug Administration-approved food coloring. (Reporting By Phil Wahba in New York; Editing by Michael Perry) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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